George Heaton

Here is his Instagram

Freedom within boundaries

In my previous post, I wrote about Fergus Crawley. I discussed how his athleticism has inspired me to train harder than ever. I also mentioned his podcast, and last week he hosted George Heaton, a name I was unfamiliar with at the time of its release. 

Here is the episode.

George founded Represent, one of the fastest-growing streetwear brands worldwide. In addition to streetwear, they sell fitness attire under the name 247. Though Represent's trajectory is admirable, what I find particularly inspiring, is the clear distinction between George’s values and the brands. Behind every great artist is a disciplined business person, and like George, you have to excel in both arenas for financial success.

George is highly routined, from diet and exercise to time allocation, he believes structure to be the foundation of discipline — and so do I. Routine is like compound interest, there is no instant gratification. However, the accumulation of beneficial habits eventually results in a highly productive lifestyle, ultimately leading to success, however you may interpret it.

Here is a link to Represents Youtube. If you have the time, check out the Behind the Brand series. It visually demonstrates the values of George and his colleagues, drawing the line to distinguish the balance between cognitive and physical discipline.